How do we get your property weeks filled? We set the bar high in generating revenue and maximizing the potential of your Hilton Head vacation home or villa. Our multi-channel marketing plan is focused on reaching the right potential guests at the right time to secure bookings. We track who our guests are, where they come from and what they need from a Hilton Head Vacation Rental. Our high repeat guest percentage ensures bookings year after year, and our strong online presence adds to our growing database of guests. Here are some of the ways we get your home or villa booked:
Website: Our user-friendly website makes planning a vacation is easy. Last year, over 800,000 people searched for a home based on their personal preferences, viewed interior photographs and slide shows, checked rates & availability, accessed area maps, learned more about the area and individual communities, booked their reservation and more! Whether this is done on a desktop, tablet or mobile device, our guests have been able to get the information they need to book the perfect property for their visit…online or over the phone.
E-Marketing: Our focus on marketing through the internet has proven to be the most effective medium for reaching consumers planning vacation travel and recreation on Hilton Head Island. Search engine interfaces and sponsored links, pay-per-click campaigns, targeted retargeting campaigns, cooperative website links, banner ads and extensive statistical analysis are all part of our on-going strategy to utilize the latest techniques and technology to maximize the rental of your home or villa.
Email Marketing: We use email marketing to reach potential and repeat guests at the right time to secure their reservation. We have a monthly newsletter promoting Island events and happenings, as well as targeted emails throughout the month to secure reservations.
Social Media Presence: We communicate daily with our guests via Social Media. We maintain a fun and active social media presence that can help re-book last minute cancellations and target a specific audience with a set promotion.
Direct Mail: We still reach our repeat guests each year through direct mail. This direct to home piece provides a reminder to book their vacation and has also been passed along to new potential guests.
It is more than advertising and web presence. We closely monitor the revenue status of each and every property on our program. We make adjustments to rates if needed, pay close attention to our competitor's sales and marketing activities, review rental rates and monitor industry trends to achieve the highest possible revenue for your Hilton Head property.
We manage each house as if it were our own. We realize that dates on a calendar are a perishable asset and are strategic with rates and promotions. We respond quickly and professionally.